Work with your communication team to determine how you would like to publicize your efforts. Important considerations include the project’s contribution to your city’s goals, claims around additionality or using renewable energy, or additional social/environmental benefits from the PPA. For guidance around making public claims, see the World Resources Institute’s (WRI’s) report, Describing Purchaser Impact in US Voluntary Renewable Energy Markets.

Take the time to explain your needs to the project developer and identify their key requirements before you start making announcements. Work with their communications team to come up with an announcement strategy and align on messaging.

Even after you have agreed on how to communicate your announcement, continue to coordinate on the broader PR strategy and timeline. This will ensure messages from both parties echo one another and that you reach the largest audience. For more insight into best practices on how to communicate your efforts, consider reviewing the City Energy Project’s resources on this topic. While these resources and examples were designed for energy efficiency projects, many of the core principles and tips may also be useful for renewable energy efforts.